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Jeremy Wayne Howell : Jan 12, 2026 7:41:28 PMWhy Most Sales Funnels Feel Like Guesswork (And What Actually Drives Conversion) Build sales funnels effectively by following these core steps:
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Jeremy Wayne Howell : Jan 11, 2026 7:41:38 PMWhy Most "Disruptive" Marketing Isn't Actually Disruptive Disruptive marketing examples aren't just about being loud, weird, or shocking for attention's sake. True disruption changes how people perceive value by challenging a single, deeply held expectation about your industry.
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Jeremy Wayne Howell : Jan 9, 2026 7:41:24 PMFrom Financial Fog to Predictable Performance What is revenue cycle analytics? Revenue cycle analytics is the use of data to analyze, track, and optimize how organizations generate and collect revenue — from the first customer or patient interaction through final payment. It moves beyond basic reporting to uncover patterns, predict outcomes, and recommend actions that improve cash flow, reduce revenue leakage, and streamline operations.
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Jeremy Wayne Howell : Jan 9, 2026 9:41:32 AMMoving from Marketing Chaos to Strategic Clarity Fractional CMO hire is a critical decision for companies seeking experienced marketing leadership without the full-time commitment and cost. If you're evaluating this option, here's what you need to know:
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Jeremy Wayne Howell : Jan 8, 2026 9:41:48 AMWhy Your Marketing Message Matters More Than Your Product Features Framing effect marketing is a psychological principle where the way you present information influences how people perceive it and the decisions they make—even when the underlying facts remain identical.
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Jeremy Wayne Howell : Jan 7, 2026 7:41:24 PMBeyond the Focus Group: Why Your Customers Can't Tell You What They Really Want Neuromarketing techniques are scientific methods that use neuroscience tools—like brain imaging (fMRI, EEG), eye-tracking, facial coding, and biometric sensors—to measure subconscious consumer responses to marketing stimuli, revealing what people truly feel and think beyond what they consciously report.
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Jeremy Wayne Howell : Jan 7, 2026 2:10:21 PMWhy We Overvalue What's "Mine" Endowment effect marketing leverages a simple psychological truth: people value things more once they feel ownership. This cognitive bias explains why customers hesitate to cancel free trials, why sellers demand higher prices than buyers will pay, and why a personalized product feels more valuable than an identical generic one.
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Jeremy Wayne Howell : Jan 7, 2026 9:42:18 AMWhy Your Business Needs an Automated Client Acquisition Funnel An automated client acquisition funnel is a system that attracts, nurtures, and converts prospects into clients without constant manual effort. Here's what you need to know:
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Jeremy Wayne Howell : Jan 6, 2026 9:41:19 AMWhy Most Marketing Budgets Fail (And How to Fix Yours) Marketing budget optimization isn't about spending less—it's about spending smarter. When growth stalls, the instinct is to cut. But here's the uncomfortable truth: your budget isn't too big. It's too uncertain.
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Jeremy Wayne Howell : Jan 5, 2026 9:41:23 AMThe Hidden Reason Your Sales Engine is Sputtering B2B sales consulting is a strategic service where experienced sales experts diagnose systemic issues in your sales process, strategy, and team performance, then build a data-driven, repeatable system to drive predictable revenue growth—addressing root causes rather than surface-level symptoms.