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THE WAY HOW TO MARKET YOUR BUSINESS

11 min read

Scoring Big: A Guide to Managing Your Outbound Marketing Leads

Jeremy Wayne Howell : Jan 22, 2026 8:41:25 PM

From Chaos to Clarity: A New Way to See Your Leads Outbound marketing leads are potential customers you reach out to directly, rather than waiting for them to find you. This includes prospects contacted through cold emails, phone calls, LinkedIn messages, or targeted campaigns. Unlike inbound leads who find you organically, outbound leads require proactive effort to identify, engage, and convert.

12 min read

Go-to-Market Process Explained: From Strategy to Seamless Execution

Jeremy Wayne Howell : Jan 21, 2026 8:41:00 PM

Why Most Product Launches Feel Like Betting on Uncertainty A go to market process is the structured system that connects your product to the people who need it—through the right channels, messaging, and timing. It's how you transform a solution into predictable revenue.

12 min read

Beyond the Buzz: Your Guide to Becoming a Web Marketing Strategist

Jeremy Wayne Howell : Jan 20, 2026 7:42:21 PM

From Tactics to Trust: The Real Role of a Strategist A web marketing strategist is a professional who plans, develops, and guides digital marketing efforts to meet specific business objectives. They act as a bridge between a company's goals and the marketing campaigns created to achieve them, using data-driven insights and strategic thinking to orchestrate multiple channels—SEO, content, paid advertising, social media, and email—into a cohesive system designed to drive predictable growth.

13 min read

The Definitive Guide to Comparing Marketing Analytics Solutions

Jeremy Wayne Howell : Jan 19, 2026 7:58:03 PM

Beyond the Dashboard: Why Your Data Feels Like a Black Box Marketing analytics solutions are software platforms that collect, integrate, and analyze data from multiple marketing channels to help businesses understand customer behavior, optimize campaigns, and prove ROI. They go beyond basic website tracking to provide multi-channel attribution, predictive insights, and automated reporting that connects marketing efforts to revenue outcomes.

11 min read

Ultimate Checklist for Revenue Cycle Analytics Optimization

Jeremy Wayne Howell : Jan 18, 2026 7:41:17 PM

Beyond the Balance Sheet: Why Your Revenue Cycle Feels Like Guesswork Revenue cycle analytics is the use of data-driven methods to measure, predict, and optimize every stage of healthcare revenue generation--from patient registration to final payment. It turns raw financial and operational data into actionable insights that reduce claim denials, accelerate cash flow, and recover lost revenue.

11 min read

A Practical Guide to Healthcare Revenue Cycle Analytics

Jeremy Wayne Howell : Jan 17, 2026 7:41:04 PM

From Flying Blind to Financial Clarity Healthcare revenue cycle analytics uses data-driven insights to optimize every stage of the revenue cycle, from patient registration to final payment. Unlike traditional revenue cycle management (RCM) that relies on manual processes and reactive fixes, an analytics-based approach provides proactive insights through predictive modeling, real-time monitoring, and automated reporting.

13 min read

The Ins and Outs of Anchoring Bias Marketing

Jeremy Wayne Howell : Jan 17, 2026 10:41:13 AM

Why Your 'Perfect' Price Is a Shot in the Dark Anchoring bias marketing is the strategic use of an initial reference point—like a higher price, a competitor's rate, or a specific number—to influence how customers perceive value and make purchasing decisions. It works because the human brain relies heavily on the first piece of information it encounters, even when that information is arbitrary or irrelevant.

11 min read

From Growth to Pricing: A Deep Dive into Revenue Management Analytics

Jeremy Wayne Howell : Jan 15, 2026 7:41:34 PM

Why Most Revenue Strategies Fail Before They Start Revenue management and analytics is the practice of using data to predict customer behavior and optimize pricing, inventory, and sales strategies to maximize revenue—but most businesses approach it backward, focusing on the numbers instead of the human decisions that create them.

13 min read

7 Questions to Ask Before Hiring CMO Services

Jeremy Wayne Howell : Jan 14, 2026 7:41:42 PM

Why Marketing Leadership Matters More Than Marketing Activity CMO services provide senior-level marketing leadership on a flexible basis, helping businesses build predictable revenue systems without the cost of a full-time executive. They diagnose why growth has stalled, align marketing with sales, and create strategic frameworks that turn chaos into momentum.

9 min read

Unlock Sales: HubSpot Ecommerce Workflows That Work

Jeremy Wayne Howell : Jan 13, 2026 7:42:13 PM

Introduction: Beyond Automation, Towards Certainty HubSpot ecommerce workflows are automated sequences triggered by customer behavior, like abandoning a cart or making a purchase. By connecting your ecommerce platform (e.g., Shopify) to HubSpot, you can use triggers from native ecommerce objects (Carts, Orders) to build sequences of actions like emails and tasks, personalizing the journey with delays and branches.